PRIVACY POLICY

Born a Real K9

Last updated: 26 December 2025

1. Overview

Born a Real K9 ("we", "us", "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

2. Information We Collect

We may collect the following types of personal information:

Contact and Identity Information:

Name, email address, phone number, postal address

Date of birth (where required for membership or legal purposes)

Financial Information:

Payment details and transaction history

Billing address

Account Information:

Username and password

Account preferences and settings

Membership details and status

Service-Related Information:

Booking and appointment history

Dog details including breed, age, temperament, behaviour notes

Medical considerations, allergies, and special requirements

Vaccination records

Veterinary contact information

Emergency contact details

Technical Information:

IP address, browser type, device information

Cookies and website usage data

Location data (if you enable location services)

Communications:

Records of correspondence with us

Feedback and survey responses

Visual Records:

CCTV footage from our premises (where applicable)

Photos or videos of training sessions (with consent)

3. How We Collect Information

We collect personal information when you:

Create an account or register for membership

Purchase products or services

Book training sessions, classes, or other services

Contact us via phone, email, or our website

Subscribe to our newsletter or marketing communications

Visit our website or use our online platforms

Attend our premises (CCTV recording)

Provide feedback or complete surveys

Interact with us on social media

We may also collect information from third parties such as veterinary clinics (with your consent) or publicly available sources.

4. How We Use Your Information

We collect and use personal information for the following purposes:

Service Delivery:

Provide and manage our dog training services, products, and bookings

Process payments and maintain transaction records

Manage memberships and accounts

Communication:

Respond to enquiries and provide customer support

Send booking confirmations and service updates

Provide important notices about our services

Safety and Care:

Ensure the safety and wellbeing of dogs in our care

Maintain records of dog behaviour and medical considerations

Contact emergency contacts when necessary

Business Operations:

Improve our services and customer experience

Conduct internal research and analytics

Manage our website and IT systems

Marketing (with consent):

Send promotional materials and newsletters

Inform you about new services, products, or events

Legal Compliance:

Meet legal and regulatory obligations

Resolve disputes and enforce our terms and conditions

Protect our rights and property

5. Disclosure of Information

We may share your personal information with:

Service Providers:

Payment processors and financial institutions

Delivery and courier services

IT service providers and cloud storage platforms

Booking and scheduling software providers

Marketing and communications platforms

Professional Advisors:

Lawyers, accountants, and consultants (when necessary)

Emergency Situations:

Veterinary clinics or emergency contacts (when required for your dog's welfare)

Legal Requirements:

Law enforcement, regulatory authorities, or courts (when legally required)

To protect our rights, property, or safety, or that of others

Business Transfers:

In connection with any merger, sale, or transfer of our business

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

6. Data Storage and Security

Security Measures: We implement reasonable physical, technical, and administrative security measures to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. These measures include:

Secure servers and encrypted data transmission

Access controls and authentication procedures

Regular security assessments and updates

Staff training on privacy and data security

Data Retention: We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When information is no longer needed, we take reasonable steps to destroy or de-identify it.

No Absolute Security: While we take reasonable precautions, no method of transmission or storage is completely secure. We cannot guarantee absolute security of your information.

7. Overseas Disclosure

Some of your personal information may be stored or processed outside Australia using secure third-party platforms and cloud services, including:

United States (e.g., cloud hosting providers such as AWS, Microsoft Azure)

Other countries where our service providers operate

When we disclose personal information overseas, we take reasonable steps to ensure that overseas recipients comply with the APPs or are subject to substantially similar privacy protections. By using our services, you consent to this overseas disclosure.

8. Access, Correction, and Deletion

Your Rights: You have the right to:

Request access to the personal information we hold about you

Request correction of inaccurate, incomplete, or out-of-date information

Request deletion of your personal information (subject to legal obligations)

Update your account information at any time

How to Exercise Your Rights: To access, correct, or delete your personal information, please contact us using the details in Section 12. We will respond to your request within a reasonable timeframe (usually 30 days).

Limitations: We may need to retain certain information where:

Required by law or for legal proceedings

Necessary for legitimate business purposes

Needed to fulfil our contractual obligations

We may charge a reasonable fee for processing complex or repeated access requests.

9. Marketing Communications

Consent: We will only send you marketing communications if you have consented to receive them.

Opt-Out: You may opt out of marketing communications at any time by:

Clicking the "unsubscribe" link in our emails

Contacting us directly using the details in Section 12

Updating your account preferences

Please note that even if you opt out of marketing, we may still send you service-related communications (e.g., booking confirmations, account updates).

10. Cookies and Website Tracking

Our website uses cookies and similar technologies to:

Remember your preferences and settings

Analyse website traffic and user behaviour

Improve website functionality and user experience

Deliver targeted advertising (with consent)

You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality.

For more information, see our Cookie Policy [if you have a separate policy].

11. Children's Privacy

Our services are not directed to children under 18. We do not knowingly collect personal information from children without parental consent. If we become aware that we have collected information from a child without appropriate consent, we will take steps to delete it.

12. Privacy Complaints

Making a Complaint: If you believe we have breached the Australian Privacy Principles or have concerns about how we handle your personal information, please contact us using the details below. We take privacy complaints seriously and will investigate promptly.

Our Process:

We will acknowledge your complaint within 7 days

We will investigate and respond within 30 days

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC)

OAIC Contact Details:

Website: www.oaic.gov.au

Phone: 1300 363 992

Email: enquiries@oaic.gov.au

13. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. The updated policy will be posted on our website with a revised "Last updated" date.

We encourage you to review this Privacy Policy periodically. Continued use of our services after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Born a Real K9

📧 Email: support@bornarealk9.com.au

🌐 Website: www.bornarealk9.com.au